How We Work
Every project at ICJ follows five clear stages — from first conversation to long-term growth — so you always know what's happening and why.
01
Every project begins with listening. We sit down with you — in person in Muscat or over a call — to understand your brand, your audience, your competitors and what success actually looks like for you.
Typical duration: 3–5 days
02
With insight in hand, we build a clear roadmap — the channels to focus on, the content pillars to follow, and the campaign concepts that will get your brand in front of the right people.
Typical duration: 5–7 days
03
This is where the strategy comes to life. Our designers, writers and producers get to work — building every visual, caption and asset with the same level of care, start to finish.
Typical duration: 1–3 weeks
04
Once everything is approved, we publish and activate across the right channels — timed strategically, tracked carefully, and monitored closely in the first critical hours and days.
Typical duration: Launch day + 1 week monitoring
05
Our work doesn't stop at launch. We track performance closely, report on what's working, and continuously refine strategy so results keep improving month after month.
Ongoing — reviewed monthly
Questions
Most projects move from discovery to launch within 3–5 weeks, depending on scope. Ongoing retainers continue into the Grow stage indefinitely.
We keep approvals simple and structured — a few key checkpoints at each stage, so you stay in control without being pulled into day-to-day production.
We move into the Grow stage — tracking results, reporting monthly, and continuously refining the strategy so performance keeps improving.
Let's begin with a discovery call and see where your brand can go.
Book a Discovery Call